Google Takes On Facebook With Social Service
Google Inc. (GOOG), the world’s biggest Internet-search company, is making a fresh attempt at social networking with a service to compete with Facebook Inc.’s site.
The service, called Google+, looks similar to Facebook, with streaming updates of photos, messages, comments and other content from selected groups of friends, said Bradley Horowitz, vice president, product management. The service, which will integrate with Google’s maps and images, seeks to help people organize social contacts easily within groups of friends.
“Instead of coming directly at Facebook, which would be suicidal, I think they’ve recognized that they have to grow out from a niche -- and the niche here is people who want to be connected with a specific circle or a specific group,” Josh Bernoff, an analyst with Cambridge, Massachusetts-based Forrester Research Inc. “In that context this has a chance to be a small success.”
I can't quite visualize the idea behind Google+. Google is very receptive to the needs of their customers so I'm sure it will be a hit but Facebook is an institution. Facebook revolutionized social networking and took things to a new level. Although Google does the same thing in it's own field of expertise, they're stepping out of their relm and into another, so their success is not guarenteed.
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